EVERY INTERACTION IS AN OPPORTUNITY
Customers are becoming wiser engaging with brands, products, and services. They want relevant and personalized seamless interactions delivered exactly when they want it. Business needs to increase customer interactions to stay competitive. Being one second before the customer is a not only an opportunity, it’s a real-time competitive advantage.
Data and analytics are already changing the way business works, and the effects will only become more pronounced as adoption reaches every person within the company. An even bigger opportunity is on the horizon as deep learning reaches maturity, giving machines unprecedented capabilities to think, problem-solve, and predict.
Organizations that are able to harness these capabilities effectively will be able to create significant value, differentiate themselves and have the competitive advantage, while the rest will find themselves increasingly left behind.
Delivering data-activated, one-to-one marketing is not only possible but is now increasingly expected by our clients. It offers the opportunity to transform simple customer transactions into enduring engagement.
Onesecondbefore is geared to deliver real-time interactions that create new opportunities using live insights and predictive models.
We do this by improving the data environment and increasing team effectiveness. Sharing traditional data scientist tasks by creating citizen data scientists that use our tools enables everyone to gather and prepare data, create live insights and use our predictive models and methodology.
Only 50% of an organization’s structured data is actively used in making decisions. Less than 1% of its unstructured data is analyzed or used at all.
Companies are struggling to gather and prepare data before they can even use it. They are unable to capitalising on data’s potential to engage with customers. A fast and increasing gap between the engagement opportunity, internal capabilities and resources means that business is losing out to learn and act real-time on customers needs and desires. Insights are gathered but are not actual, business-driven and the data opportunity isn’t given back for business to act upon.
“Yesterdays’ data doesn’t reflect on todays situation. Without real time engagement and self-learning algorithms, marketing opportunities are lost every second.”
— Eelco van Kuik
Onesecondbefore helps you to be one of the leaders instead of being left behind.
Without action no opportunity.
80% of the time Data scientists are busy preparing data and not creating engagement.